Meet Derrick Aubie of Sonic Image, Moncton's Premier Audio Visual Company

There are people who do their job and then there are people who build something. Derrick Aubie is firmly in the second camp.

Derrick is the founder and president of Sonic Image, Moncton's premier audio visual company for corporate events, conferences, and banquets. Since 2012, Sonic Image has been the team behind the screens, microphones, projectors, and sound systems at some of New Brunswick's biggest and most important gatherings. If an event in Moncton has sounded great and looked sharp, there is a good chance Derrick and his team were the ones who made it happen.

But this conversation is not really about audio visual equipment. It is about what it takes to build a business you are genuinely proud of, with a team you genuinely love working with. And Derrick has a lot to say about that.

How Derrick Aubie Built Sonic Image Into Moncton's Most Trusted AV Company

Derrick's path started with a diploma from the Ontario Institute of Audio Recording Technology, a foundation that gave him a deep and technical understanding of sound before he ever thought seriously about entrepreneurship. That expertise became the backbone of Sonic Image, which he built from the ground up into a full-service audio visual operation serving clients across New Brunswick.

From the beginning, Derrick was focused on one thing: flawless execution. In his words, after being in business for almost six years and working on thousands of different events, Sonic Image had built a reputation as a company that always delivers. That reputation did not happen by accident. It was built one event at a time, one satisfied client at a time, one team member at a time.

Today Sonic Image operates with a team of skilled technicians who bring that same commitment to every event they touch. Whether it is an intimate boardroom meeting or a multi-day conference for hundreds of attendees, the standard is the same.

Why Sonic Image Is the Go-To Audio Visual Company for Bilingual Events in New Brunswick

One of the things that genuinely sets Sonic Image apart in the Moncton market is their specialization in simultaneous interpretation services, a capability that allows for fully bilingual meetings and events. In New Brunswick, Canada's only officially bilingual province, that is not a nice-to-have. It is essential.

Derrick recognized that gap early and built his business around filling it. Corporations, government bodies, associations, and organizations hosting events in New Brunswick need to serve both English and French-speaking attendees. Sonic Image is the team that makes that possible, seamlessly and professionally.

That kind of specialization is what separates a good business from an essential one. Derrick built an essential one.

Inside the Meet Me in Moncton Podcast Conversation with Derrick Aubie

This conversation went somewhere I did not expect. We started talking about audio visual equipment and ended up deep in a conversation about culture, leadership, and what it really means to build a workplace people want to be part of.

Derrick is thoughtful about his team in a way that is rare. He talks about the people who work with him not as employees but as the core of what Sonic Image actually is. The business is not the equipment. The business is the people who show up, who care, who take pride in making an event run perfectly even when nobody in the room knows their name.

We talked about what it takes to attract and keep great people. About the moments that tested him as a leader. About what he has learned from building something from scratch in a mid-sized Canadian city and making it work.

What You Will Learn from This Moncton Business Podcast Episode

• What it looks like to build a technical, service-based business in Moncton from the ground up

• Why company culture is not a perk it is the actual product

• How specializing in a niche like bilingual simultaneous interpretation services creates a competitive advantage that is almost impossible to replicate

• What Derrick has learned about leadership after more than a decade of running a team in New Brunswick

• Why Moncton's business community continues to support and reward entrepreneurs who do the work right

What Derrick Aubie Taught Me About Building Something Lasting in Moncton

What I love most about conversations like this one is the reminder that Moncton is full of entrepreneurs who are quietly building world-class operations. Sonic Image is not flashy. You do not see their name in lights. You see the lights they set up. You hear the sound they engineered. You experience the event they made possible.

That kind of behind-the-scenes excellence is easy to overlook. This episode is my attempt to make sure Derrick and his team get the recognition they deserve. They have been showing up for Moncton's business community for over a decade. I am glad we finally got to sit down and talk about it.

About Derrick Aubie, Founder and President of Sonic Image Audio Visual in Moncton New Brunswick

Derrick Aubie is the founder and president of Sonic Image, a Moncton-based audio visual company specializing in corporate events, conferences, and banquets. Founded in 2012, Sonic Image has built a reputation as New Brunswick's most reliable AV partner for high-stakes events including bilingual simultaneous interpretation services. Sonic Image is located at 225 Commerce Street, Unit 11, Moncton, New Brunswick.

Follow Sonic Image on Facebook: Sonic Image Audio Visual Visit: sonic-image.com

Meet Me in Moncton is hosted by Natalie Davison, team lead at Meet Me in Moncton Real Estate and a REALTOR® with 21 years of experience. New episodes are available on Spotify and Apple Podcasts.