How this Riverview home received multiple offers in 7 days
The Property
A 4-level split in Riverview, New Brunswick, listed at $429,900 in May 2026.
MLS®: NB139970
Pre-listing prep
Professional photography, a video reel built to actually get watched because it's optimized for social media, professional copywriting, and a launch plan timed to land at the strongest possible buyer attention window.
Active marketing
Targeted social media campaign across Facebook, Instagram, and TikTok
Three open houses scheduled for maximum traffic in a single concentrated window
Mailers to the full postal code
Paid ads on social media
Coordinated multi-channel deployment, all hitting in the same weekThe Results (in just 7 days)
1,388 Realtor.ca views
28,628 social media plays
23 groups through the open houses
3 booked private viewings via REALTORS®
2 offers received in 7 days from listed to accepted offer
The Takeaway for Riverview and Moncton Sellers
Listing a home and marketing a home are not the same thing.
The MLS-only path produced 3 booked private viewings on this property. The added marketing layer (photography, video, social, mailers, paid ads, direct outreach) brought in another 23 groups through the open houses. That total volume of interested buyers, all looking at the same home in the same week, is what created the multiple-offer environment that pushed the sale to firm in seven days.
The math is worth sitting with. Realtor.ca generated 1,388 page views during the listing window. The combined social media campaign generated 28,628 plays in the same window. That's a 20-to-1 ratio of social reach to MLS® reach. For every one buyer who found this home on Realtor.ca, twenty buyers saw it on Facebook, Instagram, or TikTok.
That ratio matters more than most sellers realize, because it tells you where the actual market for your home lives.
REALTOR.ca is essential. Every well-prepared listing needs to be there, with strong photos, clean copy, and accurate information. But REALTOR.ca operates by passive discovery. Buyers search by price range and by neighbourhood, and they only see homes that match their pre-existing search criteria. A home in Riverview priced just above a buyer's search filter, or just outside the neighbourhood they were considering, never appears in their results.
Social media operates by active distribution. The Reel of this property appeared in the feeds of buyers who weren't actively searching for Riverview, weren't filtering for 4-level splits, and might not have considered this price range. Most of those 28,628 plays came from buyers REALTOR.ca would not have served this listing to. A meaningful percentage came from buyers outside the immediate region: Ontario, Alberta, and the United States, where many of the relocation buyers driving New Brunswick's market in 2026 actually live. Those buyers aren't on Realtor.ca every day. They are on Instagram and TikTok every day.
The open house results show the same pattern from a different angle. 23 groups through the open house in a single window is two to three times what an open house in this price range typically draws. That kind of attendance doesn't happen by chance. It happens because dozens of buyers saw the home in their feeds during the week leading up to the open house, decided it was worth their Saturday afternoon, and showed up. The open house wasn't the marketing. It was the conversion point for the marketing that had already been running for six days.
For homes priced under $500,000 in Riverview, Moncton, and Dieppe, multiple-offer scenarios are achievable in 2026 but they are no longer automatic. The market is more balanced than it was in 2021 and 2022. Buyers have real choice. Inventory has more than doubled compared to three years ago. The homes that win the multiple-offer scenario, in the timeframe sellers actually want, are the homes that get aggressively front-loaded marketing in the week before the listing goes live and the week immediately after.
The system that produced this result is the same system that's behind every listing the Meet Me in Moncton Real Estate Team takes. The specific numbers vary house to house but the strategy doesn't.
About the Listing Team: Natalie Davison is a REALTOR® with the Meet Me in Moncton Real Estate Team at eXp Realty, serving Greater Moncton including Riverview, Dieppe, Shediac, and Moncton.
