How this rural Moncton home received multiple offers in 5 days and sold way over asking
The Property
A bungalow in New Scotland, (rural Moncton), listed at $280,000 in May 2026.
MLS®: NB140532
Pre-listing prep
Professional photography, my signature walkthrough tour video built specifically for social media reach, professional copywriting, and a launch plan timed to land in front of buyers at the exact moment they were planning their weekend viewings.
Active marketing
Thursday launch timed to the weekend buyer planning cycle
Targeted multi-platform campaign across Facebook, Instagram, and TikTok
Signature walkthrough tour video optimized for social engagement
Designed static post built to stop the scroll
Platform-specific creative for each channel
The Results (in just 5 days)
3,000Realtor.ca views
17,300 plays on the static post (Facebook and Instagram)
82,700 plays on the walkthrough tour video (Facebook and Instagram)
44,200 plays on TikTok
144,200 total social media plays
Multiple offers received in 5 days from listing
The Takeaway for Moncton Sellers
144,200 people saw this home online.
Not all of them were actively shopping for a home in this exact price range, in this exact neighbourhood, on this exact week. But certainly, some of them were. The ones who weren't currently in the market saw it anyway, maybe mentioned it to a friend who was, or saved it for later. That kind of reach builds urgency. It creates the sense among buyers that this home is being talked about, looked at, and competed for. It is exactly the kind of reach a seller needs in a market where buyers finally have choice.
The May 2026 Moncton housing data showed the median home selling in 29.5 days. Inventory has more than doubled compared to three years ago. Buyers can afford to take their time, compare options, and walk away from homes that don't quite fit. In that environment, the homes that sell quickly and sell strong are not always the homes with the best features or the lowest prices. They're the homes that get seen by the most buyers, fastest.
Reach is what creates competition. Competition is what creates multiple offers. Multiple offers are what create the kind of result that beats the asking price.
The marketing approach behind 599 New Scotland was designed exactly for this. The signature walkthrough tour video alone generated 82,700 plays across Facebook and Instagram. The static design post added another 17,300. TikTok delivered 44,200 more. Each platform reaches a different audience, with different content, at different moments in a buyer's day. The walkthrough tour is for the buyer who wants to imagine themselves living there. The static post is for the buyer who's scrolling fast. The TikTok cut is for the buyer who isn't yet in Greater Moncton but is watching New Brunswick from elsewhere.
That last point matters more than most sellers realize. A meaningful percentage of buyers in our market right now are relocators from Ontario, Alberta, British Columbia, and the United States. They are following New Brunswick from a distance, and they are doing it on social media. They aren't doing daily searches on real estate listing sites. They are scrolling Instagram and TikTok. If your home isn't appearing where those buyers are, you're missing a measurable portion of the audience competing for homes in this region.
The 7-11-4 marketing rule (7 hours of content, 11 touchpoints, 4 platforms) is the operating system behind every listing the Meet Me in Moncton Real Estate Team takes. The specific numbers vary from home to home. The system doesn't. The marketing happens before the listing goes live, intensifies during the listing window, and is designed to put a home in front of as many qualified buyers as possible in the shortest possible time.
That's what produces a result like 599 New Scotland. Not luck. Not market timing. A system, executed.
About the Listing Team: Natalie Davison is a REALTOR® with the Meet Me in Moncton Real Estate Team at eXp Realty, serving Greater Moncton including Moncton, Dieppe, Riverview, and Shediac.
