How this Kingswood Park home in Moncton North received multiple offers in just 5 days
The Property
A two-storey family home on a mature lot in Kings Wood Park, Moncton North, listed at $565,000 in May 2026.
MLS®: NB140020
Pre-listing prep
Staging and presentation focused on showing 22 Sandalwood as the family home it had always been. Established trees, the kind of lot that gets rarer in newer Moncton developments, the feeling of a settled neighbourhood. The walkthrough tour video was shot to communicate that family feel, because the buyer pool for a $565,000 home in Kings Wood Park is largely move-up families and professionals relocating to Greater Moncton. They needed to feel the home, not just see it.
Active marketing
Thursday launch coordinated with weekend buyer activity
Instagram and TikTok campaign optimized
Three open houses scheduled across the weekend
Walkthrough tour video positioned to reach buyers researching Moncton
The Results (in just 5 days)
2,346 Realtor.ca views
13,900 plays on the static "For Sale" Instagram post
11,400 plays on the Instagram walkthrough tour video
7,709 plays on TikTok
33,009 total social media plays
3 open houses with 14 groups through total
Multiple offers received in 5 days from listing
The Takeaway for Moncton Sellers
A $565,000 home does not sell on the same timeline as a $300,000 home, in any market. The buyer pool is smaller. The buyers are more careful. They compare more homes before they move. They want to walk through a property more than once. They talk to their partner, their parents, their financial advisor. Higher-priced homes typically sit longer because the buying decision involves more people, more analysis, and more time.
22 Sandalwood went to multiple offers in 5 days anyway.
The reason is in the open house data. Three open houses across the listing window, with 14 groups through total. That's an average of nearly 5 groups per open house, on a home that lives at the upper end of the family market in Moncton. To put it in context: many open houses pull 2 to 4 groups. Three open houses on a home at $565,000 pulling 14 groups is exceptional, and it didn't happen by accident.
What it took was sustained marketing across the entire listing window, not a single launch-day push. Each open house was promoted in advance through Instagram, TikTok, and direct outreach. Each one was a separate marketing moment, with a separate piece of creative, reaching a slightly different segment of the buyer pool. The buyers who couldn't make day one had a reason to come back for day two or day three. The buyers who walked through the first open house and weren't quite sure had reason to take a second look. The compounding effect across three sessions is what produced the volume of qualified interest that translated into multiple offers.
For sellers thinking about listing a home above $500,000 in Greater Moncton in 2026, the lesson is straightforward. The market for your home is real, and it is active, but it is smaller and more deliberate than the market for an entry-level home. The marketing has to be smarter, and more deliberate too. The homes that sell quickly in the upper price brackets are the homes that get put in front of qualified buyers repeatedly, across the full listing window, in ways that match how those buyers actually research and decide.
That's what we did on 22 Sandalwood. The result was a multi-offer scenario in 5 days on a home most sellers would have expected to take a month or longer.
About the Listing Team: Natalie Davison is a REALTOR® with the Meet Me in Moncton Real Estate Team at eXp Realty, serving Greater Moncton including Moncton, Dieppe, Riverview, and Shediac.
