How Lot 25-3 Route 490 in Maple Hills sold in 5 days
The Property
A 1.32 acre build-ready lot on McLaughlin Road in Maple Hills, Irishtown, listed at $79,900 in June 2026. Rural Moncton, fronting Route 490 (a paved year-round provincial road), with the cleared land, driveway, culvert, drilled well, and approved septic design already in place.
The Timeline
Listed: June 11, 2026
Firm offer accepted in 5 days
Sale price: $77,000 (96.4% of ask)
The Marketing Strategy
The work started with a decision: this land was going to get marketed like a property that mattered.
Pre-listing prep
Aerial photography that actually showed what makes this lot different (the cleared build-ready pad, the driveway already in, the accessible frontage on Route 490). Professional copywriting that told the specific story of this parcel: not another rural lot, but a build-ready package that saves a new owner an entire construction season. A scaled marketing plan sized appropriately for the price point and asset class.
Active marketing
Aerial and ground photography optimized to show the build-ready features
Instagram and Facebook static post built around the "start ahead instead of starting from scratch" hook
Instagram and Facebook reel
Realtor.ca listing with strategic keyword targeting for build-ready and rural buyer searches
The Results (in just 5 days)
9,775 plays on the static Instagram and Facebook post
1,600 plays on the Instagram and Facebook reel
11,375 total social media plays
Firm offer accepted in 5 days from listing
Sold at $77,000 on a $79,900 list price (96.4% of ask)
The Takeaway for Land and Rural Property Sellers
Land moves slowly often, not because buyers don't exist, but because most land listings never actually reach them.
Lot 25-3 Route 490 sold in 5 days.
The marketing wasn't the full playbook we run on a $500,000 family home. It didn't need to be. It was sized to the property and the price point: aerial photography, a static post that led with the specific build-ready hook, a reel that showed what the land actually offered, and clear copywriting focused on the buyer this lot was right for. That's it. That was the scaled-down version.
And even scaled down, that approach put this listing in front of 11,375 buyers on social media in the days after it went live. Most land listings in Greater Moncton don't reach 11,375 people over their entire time on the market.
The takeaway for land sellers is straightforward. Your property is not a home. It does not have the same buyer pool, the same emotional appeal, or the same visual language as a house listing. But that does not mean marketing doesn't work. It means the marketing has to be built for the specific asset. Aerial photography instead of interior shots. A "why this land beats starting from scratch" hook instead of a "picture yourself in this kitchen" hook. Social distribution that gets in front of buyers who are actively planning a build or considering rural living.
The reason most land listings sit for months is not that the market for them is weak. It is that the marketing effort behind them is weak. The Meet Me in Moncton Real Estate Team runs the same system on every listing we take. The specific tactics scale to the property. The commitment to actually marketing the listing does not.
For land sellers in Greater Moncton considering listing in the next six to twelve months, the question is not whether the market for your property exists. The question is whether the REALTOR® you choose is going to work to reach it.
About the Listing Team: Natalie Davison is a REALTOR® with the Meet Me in Moncton Real Estate Team at eXp Realty, serving Greater Moncton including Moncton, Dieppe, Riverview, Shediac, and rural Moncton County. This property was co-listed with Ryan Davison.
lot-25-3-route-490-maple-hills
Excerpt:
How a 1.32 acre build-ready lot in Maple Hills sold in 5 days. The marketing strategy that got 11,000+ social media plays on a vacant land listing in rural Moncton.
SEO Title:
Maple Hills Land Sold in 5 Days: Case Study
SEO Description:
How a 1.32 acre build-ready lot in Maple Hills, Rural Moncton sold in 5 days. The marketing strategy that reached 11,000+ buyers on a vacant land listing.
Featured image:
The aerial photo of the lot (showing the cleared building pad, driveway, and frontage). Land case studies live or die on aerial imagery.
Publish date:
Today, or backdate to June 26 (the close date) if you'd rather. Doesn't materially matter for SEO.
